this community forum has been mainly used to share technical issues everyone has been facing when installing/ configuring/ using phpList as an admin. Sometimes admins configure phpList for someone else to use.
In case the admin and capaign sender are the same person, I would like to invite you to have a look at the phpList.com blog. There are some pretty intresting Email Marketing related blogposts there that are written from the perspective of a marketer, not a sysadmin.
If you have a favourite website or blog that shares Email Marketing news and tips, I would love to hear about it and share it with everyone else here!