Greetings phpListians!
Is there a way to send two versions of a campaign to a list and see afterword which version has a higher open rate and/or click-through conversion rate?
I can imagine a few ways to A/B test campaigns but I’m not sure which to try:
- Send a ‘url’ type campaign and handle the alternate versions and click tracking with an external script that generates the message.
- I’m not sure if phplist would re-load the url for each subscriber and therefor it may not work at all (I haven’t tested that). I’d like to use this method, though disadvantages would include not being able to test alternate subject lines and test results not being available within phpList stats.
- Manually divide subscribers into two lists, send two different campaigns, analyze the results and then recombine the lists.
- This seems like it would work but would be pretty labour intensive and prone to user errors with all the editing of the lists.
- Send a campaign to half the list using the segment plugin, copy and edit the campaign, send to the other portion of the list using segment plugin.
- One challenge with this (and option 2) would be dividing the list in a way that was random enough that it would not skew the results.
Is there an existing option or plugin for this task that I’ve missed?
Thanks for any suggestions!