Originally published at: https://www.phplist.org/how-we-cleaned-our-lists-reduced-our-bounce-rate-and-doubled-our-open-rate-with-phplist/
I’m a partner in Freeform Games, a small UK-based publisher of downloadable murder mystery party games. We use the phplist.com service to send our email marketing campaigns. We recently became aware that Gmail and other large providers had started to spam-filter our mailouts: consultation with phpList staff revealed that we had a high bounce rate which…